Doing new things or deciding which of many alternatives to focus on are exciting but challenging business problems. Having an outside perspective brings fresh ideas and new clarity. I typically help organisations to answer questions like:
How could we enter this new market?
What would be the most profitable application for our product or technology?
What else could we do with our technology, products, process or expertise?
Could we achieve the same result in a cheaper, quicker or better way?
Who else should we be working with, and how?
How can we get the help or raise the investment money we need?